Lead conversion might feel like a dog-eat-dog world at times. There were fewer enemies pursuing the Starks! What makes the top IT staffing firms better at nurturing and managing leads than the rest?

The success of their internal sales and marketing staff has a big role. That, however, is easier said than done, as the infographic “Sales vs Marketing: The Original Game of Thrones” illustrates.

SALES TEAM FOR IT STAFFING

Who is it that persuades buyers to sign on the dotted line? It’s a member of the sales team. Good salespeople don’t get complacent and sit on their laurels; instead, they work hard to meet their annual new account and revenue targets. Clients bend the knee believing their sales agent has their best interests at heart, and new markets open as a result of their willpower.

However, they can only go so far on their own. Only one buyer can be personally interacted with by a sales representative. Your victories will be on a lesser scale as a result.

THE MARKETING TEAM FOR IT STAFFING

Who makes sure you’re in good shape in front of potential clients? It’s a member of the marketing department. Their efforts can simultaneously reach hundreds of existing and potential buyers. They provide content marketing that is tailored to your CTAs and target market.

ASSOCIATION OF SALES AND MARKETING

If the conflict between sales and marketing is still producing results, it’s tempting to leave it alone, but this is short-sighted. Instead of a divided nation, you need a cohesive army at your disposal (which includes your team of IT staffing recruiters). Then and only then will buyers flock to you.